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7N had an ambition to expand their market in Sweden and Norway, and to support this growth, they partnered with VAEKST. To increase brand awareness and highlight their top-tier IT consultants. 7N's decision generated 46 Sales Qualified Leads (SQL) with enterprises and a revenue pipeline of 3.2mEUR (a weighted pipeline of 0.6mEUR).
7N is a global IT consulting firm known for its high-performance approach to solving complex IT challenges. With 25 years of experience in matching top 3% IT professionals with clients' specific needs, 7N ensures that they not only meet, but exceed, the expectations placed on them.
Through Outbound Sales VAEKST managed to reach new stakeholders matching 7N's Ideal Customer Profile (ICP) and position 7N as an expert partner in high-performance IT consulting. The collaboration also included Sales Enablement where VAEKST consulted 7N on how to increase conversion rates and reduce time-to-close deals. In addition, market reports were delivered with Go-To-Market recommendations and how to align sales and marketing to capture more value from the pipeline.
The collaboration started with an in-depth workshop to define 7N's market segments, refine their ICP and tailor communication strategies to reach IT decision makers. The onboarding process also included implementing HubSpot CRM to create efficient workflows, maximise the value of outbound sales and follow up on deals.
The first six-month project in Sweden focused on Outbound Sales and market insights related to NIS 2 and DORA compliance, based on the growing demand for expertise on upcoming regulations. Some companies were well prepared for NIS 2 and DORA, while others had little knowledge of the rules. Therefore, it was important to adapt the message to the maturity level of each prospect in terms of cybersecurity compliance.
Through Sales Enablement VAEKST also advised 7N on increasing conversion rates and reducing time-to-close on deals, sharing insights from frameworks like MEDDIC. Market reports with Go-To-Market recommendations were delivered to better align sales and marketing and maximize value from the pipeline.
Thanks to the success in generating high-quality leads, market insights and Sales Enablement the co-operation was extended for another six months and expanded to Norway and later Finland.
Through a structured Outbound Sales strategy, VAEKST helped 7N generate 46 SQL, contributing to a pipeline worth 3.2mEUR. The collaboration strengthened 7N's brand positioning, leading to a significant increase in engagement from key decision makers in industries affected by NIS 2 and DORA. Emphasising 7N's strong reputation in IT consulting further enhanced credibility, making it easier to build trust with potential clients. In addition, market insights from Finland revealed untapped opportunities, opening the door to further expansion.
