Increasing brand awareness and lead generation with Outbound Sales

Nationalencyklopedin (NE) develops and distributes digital products and services to advance knowledge. Their products and services are used by a majority of Swedish schools, universities and the public sector. NE engaged VAEKST to increase their market share, create brand awareness and upscale lead generation through Outbound Sales.

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Creating a predictable pipeline of sales meetings with local experts

With offices in Malmö and native-speaking business developers, VAEKST was NE's local partner in winning over more universities and schools to adopt their newest product. Outsourcing outbound sales, appointment scheduling, to VAEKST provided NE with a low time-to-performance and a dedicated sales team that minimized the risk of hiring internally.

Through data-driven outreach, pipeline management and personalised call, email and LinkedIn pitches in Pitchbound, VAEKST could generate Sales Qualified Leads (SQLs), Marketing Qualified Leads (MQLs) and Intent Qualified Leads (IQLs) in a predictable way.

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Scaling up in Sweden with 303 SQLs

18 months into the collaboration, VAEKST had delivered 303 Sales Qualified Leads with relevant decision-makers and provided NE with valuable insights on market trends and their future product-market fit.